Shanghai, China – May 12, 2026 – The highly anticipated 30th CBE China Beauty Expo (CBE Shanghai 2026) kicked off grandly at the Shanghai New International Expo Center (Pudong) from May 12 to May 14. Guided by the China Council for the Promotion of International Trade Light Industry Sub-Council and hosted by Shanghai Baiwen Exhibition Co., Ltd., this year’s expo, with the core orientation of “Global Premiere, Shanghai Debut”, covers an exhibition area of 230,000 square meters, gathering the entire ecological resources of the global beauty industry. It has become an influential annual event in the beauty industry in Asia and even the world, injecting strong momentum into the industry development.
As the leading trade event in the Asian beauty industry, CBE Shanghai 2026 has achieved an all-round upgrade, attracting more than 2,000 daily chemical enterprises to participate, covering tens of thousands of brands and hundreds of thousands of beauty products. The exhibits cover 14 major categories and more than 40 sub-categories, including skin care, makeup and beauty tools, hair products, care products, maternal and infant products, perfumes and fragrances, oral supplements, household beauty devices, chain franchises and service institutions, professional beauty products and instruments, building a complete display system for the beauty industry.
The expo venue gathered many industry giants. International cosmetics groups such as L’Oréal and Shiseido, leading Chinese cosmetics enterprises including Proya, Chando, Shanghai Jahwa and Pechoin, as well as emerging brands like Linqingxuan, Guyu and Ximuyuan, made their appearances together. At the same time, it gathered world-leading OEM/ODM enterprises such as Cosmax and Intercos, covering the entire industrial chain from raw materials, packaging, mechanical equipment to finished products, providing a one-stop procurement and cooperation docking platform for participants.
In addition to the rich product displays, this year’s CBE expo also held nearly 100 high-standard summits, forums and award ceremonies, becoming the “vane” of industry trends. The Cosmetics Retail Industry Conference continued to integrate global upstream and downstream resources to empower the retail industry; the 15th Meiyi Awards, Zunsheng Awards and other selection activities recognized industry innovation benchmarks from the dimensions of category reputation, channel elites and brand leadership, promoting the high-quality development of the industry. In addition, a new product release area was set up to provide a core channel for enterprises to display their latest R&D achievements, helping enterprises seize market opportunities.
It is estimated that this year’s expo will attract nearly 1 million professional buyers online and offline, including agents, distributors, retailers, brand decision-makers, etc. It not only builds a bridge for resource docking and technical exchange between domestic and foreign beauty enterprises, but also becomes an important window for China’s beauty industry to go global and global beauty resources to land in China, further promoting the integration and innovative development of the global beauty industry.
“CBE Shanghai has always been committed to building a core platform for global beauty industry exchange and cooperation,” said the organizer. “In the future, we will continue to focus on industry innovation trends, integrate high-quality resources, help enterprises grasp industry opportunities, and jointly write a new chapter for the global beauty industry.”
aitike