The 30th China Beauty Expo (CBE) Shanghai has successfully concluded after three days. As overseas buyers, brand owners and channel practitioners engaged in the global beauty market, our trip to Shanghai has given us a direct insight into the strong vitality, complete industrial chain advantages and accelerated internationalization of China’s beauty industry, bringing far more gains than expected.
Boasting an exhibition area of 230,000 square meters, this year’s CBE gathered over 3,500 domestic and foreign enterprises, showcasing tens of thousands of new beauty products, cutting‑edge raw materials, functional formulas and manufacturing technologies. It covers the whole industrial chain including skincare, makeup, fragrance, personal care, medical beauty skincare, packaging and OEM/ODM, truly acting as the bellwether of Asia’s beauty industry. We visited leading Chinese domestic brands such as Proya, Botanee, Bloomage Biotech and Giant Bio, as well as many emerging local beauty brands. We clearly found that Chinese beauty products have broken away from the “budget alternative” stereotype. Functional skincare, recombinant collagen, Chinese‑style ingredients and natural plant formulas have become core competitiveness. Their R&D capability, quality control standards and innovation speed are comparable with top international brands, showing huge potential for global expansion.
From the supply chain perspective, China’s sound beauty industrial cluster is impressive. Upstream raw material manufacturers of sunscreen agents, hyaluronic acid and collagen have mature technologies. Mid‑stream OEM giants like COSMAX and Noxbell have sufficient production capacity and strong customization capabilities. Downstream e‑commerce operation agencies, cross‑border service providers and global channel resources are well‑developed. We can complete one‑stop cooperation covering raw material procurement, product customization, brand incubation and global distribution, greatly cutting costs for foreign brands entering China and Chinese brands exploring overseas markets.
The expo features a strong international atmosphere, with buyers from 121 countries and regions worldwide gathering onsite. National pavilions from France, Japan, South Korea, Thailand and other countries participated intensively, alongside numerous cross‑border business matchmaking sessions and industry trend forums. We have reached multiple preliminary cooperation intentions with Chinese local brands, raw material suppliers and manufacturers. We not only sourced high‑quality products for our local markets, but also discovered emerging Chinese brands for overseas agency, building long‑term trade partnerships.
We also witnessed the changing consumption trends in China’s beauty industry: the rise of young consumers, growing demand for functional skincare, rapid expansion of men’s care, baby care and fragrance sectors, which create new business opportunities for global beauty practitioners. In the future, we will further explore the Chinese market. Relying on CBE as a premium platform, we will deepen Sino‑foreign beauty industrial collaboration, bring more high‑quality Chinese beauty products to the world, and achieve win‑win results for both sides.
aitike