As the core supply chain base of the global cosmetic industry, Cosmetic Supply China, with its complete category coverage, mature industrial supporting facilities and strong innovation capacity, continues to attract global attention and has become the core bridge connecting global cosmetic brands and the production end. In 2026, with the holding of industry events such as the 30th Shanghai CBE SUPPLY Cosmetic Supply Chain Expo, China’s cosmetic supply chain has further gathered global resources, focused on industry pain points, stimulated new quality productive forces, and built a new benchmark for global cosmetic supply chain cooperation.
The industrial cluster effect is prominent, and category coverage achieves full-chain coverage. At present, China’s cosmetic supply chain has formed a complete industrial ecology, gathering more than 1,500 high-quality supply enterprises around the world, covering 5 core categories including raw materials, OEM/ODM, packaging, machinery and equipment, materials, and 41 sub-categories, realizing one-stop services from product R&D, raw material procurement, production and processing to packaging and transportation. Taking the Shanghai CBE SUPPLY Expo as an example, the exhibition has set up two major machinery and equipment theme pavilions, N4 and N5, focusing on international machinery, cosmetic equipment, intelligent whole lines and other fields, gathering more than 300 global high-quality machinery and equipment exhibitors such as Vetraco and Leidex; at the same time, it has laid out OEM/ODM comprehensive exhibition areas, innovative raw material exhibition areas, green packaging exhibition areas, etc., to fully meet the diverse needs of brands from R&D to production, forming an efficient and convenient procurement and exchange scenario.
Accurately solve industry pain points and empower enterprises to develop high-quality. At present, the cosmetic industry is facing core pain points such as supply-demand mismatch, homogeneous involution, and compliance risks. Cosmetic Supply China helps enterprises solve development problems by improving industrial services and building exchange platforms. In response to the high risk of supply chain pitfalls for small and medium-sized brands, leading industry enterprises provide full-chain compliant OEM services for brands with complete compliance qualifications and standardized production systems, reducing the risks of filing rejection and unqualified inspections; in response to the homogeneous involution of mid-sized factories, enterprises are encouraged to increase R&D investment, cultivate core technologies and patents, and get rid of the dilemma of low-price vicious competition; in response to the scarcity of OEM resources in high-end segmented tracks, focus on high-end luxury cosmetics,院线 medical beauty-level repair and other fields, cultivate leading enterprises in segmented tracks, and fill the market gap.
International cooperation continues to deepen, and the pace of “going global” is accelerating. China’s cosmetic supply chain is transforming from OEM/ODM to brand output and technology output. Through cross-border export matchmaking meetings, overseas exhibitions and other forms, it helps domestic enterprises accurately connect with global buyers and expand overseas markets. The Shanghai CBE SUPPLY Expo gathers international professional buyer groups from Europe, America, Asia and other countries, holds events such as the “Asian Ten-Country Technology Summit”, and promotes technological exchanges and business cooperation between Chinese and foreign cosmetic supply chain enterprises; at the same time, domestic supply chain enterprises actively layout overseas markets, further expanding global influence and integrating China’s cosmetic supply chain into the global industrial system by holding exhibitions in Indonesia, Vietnam and other regions.
Relying on a complete industrial ecology, cutting-edge technological innovation and an open cooperation concept, Cosmetic Supply China is continuously improving its global competitiveness. It has not only become the core support for the high-quality development of China’s cosmetic industry, but also an important platform for global cosmetic supply chain innovation and cooperation, injecting Chinese strength into the sustainable development of the global cosmetic industry.
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