Shanghai, China – May 12, 2026 – The 30th CBE China Beauty Expo (CBE Shanghai 2026) kicked off grandly at the Shanghai New International Expo Center (Pudong). As the global benchmark for technological innovation in the beauty industry, this year’s expo, guided by the core orientation of “Technology Empowerment, Innovation Breakthrough”, has released a number of new technologies covering the entire beauty industry chain, including raw material R&D, intelligent production, digital marketing, and green environmental protection. It has attracted global beauty enterprises, scientific research institutions, and industry elites to gather, witnessing the iteration and upgrading of beauty technology, promoting the industry’s transformation towards technologicalization, intelligence, and greenization, highlighting Shanghai’s core strength as a global highland for beauty innovation, and responding to the core requirement of “high-energy premieres and debuts” in the 4.0 version of the “Shanghai Premiere” policy.
The 2026 CBE Shanghai is full of technological highlights, with the most attention paid to the breakthrough technologies in raw material R&D. A number of independently developed innovative technologies and patented achievements were unveiled, breaking international technological monopolies and demonstrating the rise of Chinese beauty technology. Chando launched the 7th generation Super Anti-Aging Purple Bottle Essence, equipped with the self-developed dual-core technology of polar yeast Simyin and Simyin Super Anti-Aging Peptide, which accurately solves the problem of “fatigue-induced aging” and greatly improves the anti-aging effect of the skin, becoming one of the benchmark achievements in raw material technology at the expo. Mageline brought the upgraded technology of Mafuin, which took ten years to develop. This technology has formed a complete technical barrier, published many international SCI papers and applied for more than 20 patents. It can effectively activate skin cell energy, improve skin sagging, wrinkles and other signs of aging, helping brands build core competitiveness. In addition, Vicky Technology displayed AI-driven peptide R&D technology, which uses artificial intelligence to quickly screen and design targeted peptide raw materials, launching innovative products such as Erasin0003, a molecular motor peptide, which greatly shortens the R&D cycle, improves the accuracy of raw material efficacy, and promotes the transformation of raw material R&D towards “intelligence and efficiency”.
The in-depth integration of intelligent production and digital technology has become another major technological highlight of this expo, promoting the transformation of beauty production from “large-scale” to “refined and intelligent”. At the expo, leading OEM/ODM enterprises such as Cosmax and Nox Bellcow brought full-process intelligent production lines, integrating new technologies such as AI visual inspection, IoT monitoring, and digital twins, realizing full-link automated control from raw material proportioning, production and filling to finished product inspection. This not only increases production efficiency by more than 40%, but also accurately controls product quality, reduces production losses, adapts to the flexible production needs of multiple varieties and small batches, and meets the rapid iteration needs of emerging brands. At the same time, relying on the achievements of “high-performance computing power and high-quality data infrastructure” in Shanghai’s new round of new infrastructure plan, the expo launched digital supply-demand docking technology, realizing online-offline integration through the Cloud Quick Selection Mini Program. Professional buyers can browse technological achievements online, make appointments for negotiations, and accurately connect with participating enterprises offline, greatly improving the efficiency of business docking, creating an innovative model of “digital + expo”, and responding to the trend of industrial digitalization.
Green environmental protection technology has become a hot spot at the expo. Many enterprises focused on the “dual carbon” goals and released a series of new technologies for sustainable development, promoting the green transformation of the beauty industry. Dow Chemical brought a new type of degradable packaging material technology. The environmentally friendly material developed by bio-fermentation technology can be 100% naturally degraded, with the degradation cycle shortened to 3-6 months. It also has the advantages of anti-fall, anti-leakage and fresh-keeping, adapting to the packaging needs of all beauty categories, and balancing environmental protection and practicality. Aptar launched an environmentally friendly and recyclable pump technology. Through material innovation and structural optimization, it realizes the full material recycling and reuse of the pump, greatly reducing packaging waste pollution. At the same time, it is equipped with AIoT intelligent sensing technology to achieve precise dosage control, creating a dual innovative experience of “intelligence + environmental protection”. In addition, many enterprises displayed low-carbon production technologies. By optimizing production processes and adopting clean energy, the carbon emissions during production were reduced by more than 30%, practicing the concept of green development, and promoting the beauty industry to achieve a “win-win situation between environmental protection and efficiency”.
In addition to technological breakthroughs in the industrial end, this year’s CBE expo also released a number of innovative technologies for the consumer end, reconstructing new beauty consumption scenarios. Some enterprises launched intelligent beauty testing equipment, equipped with AI skin analysis technology, which can quickly detect multiple indicators such as skin moisture, oil, and sensitivity, and customize personalized skin care solutions for consumers based on big data algorithms, realizing the landing of “precision skin care” scenarios. At the same time, embodied intelligence technology has been innovatively applied in beauty scenarios. Drawing on the immersive experience concept of embodied intelligence from Unitree Technology, some brands have created intelligent beauty experience terminals, providing consumers with virtual makeup trials, product efficacy simulations and other services through intelligent interaction technology, breaking the limitations of traditional consumption scenarios, enhancing consumer experience and participation, and promoting beauty consumption towards “intelligence and personalization”.
The CBE International Cosmetic Technology Conference held in the same period has become a core exchange platform for new technologies. Dozens of technology forums focused on core topics such as raw material innovation, intelligent production, and green technology, gathering global industry leaders, scientific research experts, and enterprise representatives to in-depth discuss the development trends and application prospects of beauty technology, solve industry pain points such as technology R&D and achievement transformation, promote the in-depth integration of technological achievements and industrial practice, and help beauty enterprises seize the opportunities of technological change and enhance core competitiveness. In addition, the “CBE Beauty Technology Innovation Award” was announced simultaneously, recognizing outstanding enterprises and projects in technology R&D and achievement transformation, establishing industry innovation benchmarks, and stimulating industrial innovation vitality.
Industry insiders said that the new technologies released at the CBE Shanghai not only show the innovative achievements of the global beauty industry, but also mark that the beauty industry has entered a new development stage driven by technology. Empowered by both Shanghai’s 4.0 version of the “Shanghai Premiere” policy and the new infrastructure plan, more and more enterprises are increasing R&D investment to promote technological innovation and industrial integration. In the future, these new technologies will continue to be implemented and applied, promoting the beauty industry to develop towards high-end, international and greenization, helping China’s beauty industry seize opportunities in the global market and demonstrating the global influence of Chinese beauty technology.
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