Shanghai, China – May 12, 2026 – The 30th CBE China Beauty Expo (CBE Shanghai 2026) is in full swing at the Shanghai New International Expo Center (Pudong). As a key link in the beauty industry supply chain, high-quality domestic and foreign beauty packaging manufacturers made their collective appearance, becoming one of the core highlights of this expo. In this year’s expo, the packaging exhibition area has continued to expand, gathering nearly 400 domestic and foreign packaging enterprises, covering all categories such as cosmetic packaging, skin care packaging, hose packaging, glass packaging, intelligent packaging and environmentally friendly packaging materials, involving the entire industrial chain links of packaging design, production and manufacturing, customized services, testing and certification. With green, intelligent and personalized innovative achievements, they provide one-stop packaging solutions for global beauty brands, helping the beauty industry achieve both appearance and strength improvement.
The packaging exhibition area of this year’s CBE Shanghai presents the distinct characteristics of “gathering at home and abroad, complete categories and innovation leadership”, gathering global leading packaging enterprises and high-quality domestic manufacturers, forming a comprehensive and multi-level display pattern. In terms of international giants, well-known enterprises such as Aptar, Essel Propack and Dow Chemical appeared with core innovative achievements. Among them, Aptar brought a new type of intelligent pump packaging, equipped with AIoT intelligent sensing technology, which can accurately control the dosage and record usage habits, realizing the interactive upgrade between packaging and consumers. At the same time, its environmentally friendly and recyclable pump series responds to the global “dual carbon” goals, greatly reducing packaging waste pollution. Essel Propack displayed lightweight hose packaging, made of biodegradable materials, which balances portability and environmental protection, meeting the needs of various products such as cosmetics and skin care.
Domestic packaging manufacturers performed brilliantly, becoming the backbone of the expo with innovative design and strong manufacturing strength, demonstrating the transformation of China’s beauty packaging industry from “manufacturing” to “creation”. Enterprises such as Qiaxing Group, Shenghua Glass, Jinsheng New Materials, Interpharma and Yisite (Yiside) all showed their core products. Qiaxing Group focused on cosmetic packaging innovation, bringing reusable cosmetic box sets with modular design that can be freely combined according to product needs, and integrating Chinese style elements to balance practicality and aesthetic value. The Florasis lifting gift box created by it won the “Packaging Star” Design Award before, and once again made a stunning appearance at this expo, attracting the attention of many brands with its exquisite design. Shenghua Glass displayed high-end skin care glass bottle packaging, adopting lead-free environmental protection technology, with personalized carving and gradient color matching, meeting the quality needs of high-end beauty brands. Jinsheng New Materials focused on launching PET environmentally friendly packaging materials, which can be 100% recycled and reused, and has the advantages of anti-fall and anti-leakage, suitable for skin care products, perfumes and other products.
Participating packaging manufacturers closely followed the industry development trends, focused on three major innovation directions, promoted the high-quality development of the beauty packaging industry, and accelerated the landing of innovative achievements with the help of Shanghai’s “11 Measures for Cosmetics Industry Development” policy dividends. First, green and environmental protection transformation. Many manufacturers focused on sustainable development, launching innovative products such as biodegradable materials, recyclable packaging and lightweight design, responding to the global “dual carbon” goals and consumers’ demand for environmentally friendly products. The environmentally friendly packaging products of some enterprises can be naturally degraded after use, with a degradation rate of more than 90%, greatly reducing the impact of packaging on the environment, which is highly consistent with the current mainstream trend of green development of the packaging industry. Second, intelligent technology empowerment. Technologies such as AI and the Internet of Things are deeply integrated with packaging. In addition to Aptar’s intelligent pump, domestic enterprise Xiangxiang Gongyong (Xiangxiang Shared) brought the “box network” intelligent circular packaging solution. Through the “one box one code” AIoT + SaaS intelligent circular management system, it realizes transparent and intelligent management of the entire packaging link, which can reduce the supply chain packaging cost by more than 30% and achieve more than 90% carbon emission reduction, suitable for the logistics packaging needs of beauty bulk liquid and other products. Third, personalized customization upgrade. Aiming at the needs of emerging beauty brands and niche brands, manufacturers launched flexible customization services, which can quickly respond to brands’ personalized design and small-batch production needs, providing one-stop solutions from packaging materials, shapes, colors to logo customization, helping brands build differentiated competitive advantages.
In addition to rich product displays, participating packaging manufacturers also actively participated in industry forums and exchange activities held during the expo, discussing core topics such as beauty packaging innovation, compliance development and green transformation. At the CBE Beauty Packaging Innovation Forum, representatives of packaging manufacturers, brands and design institutions had in-depth exchanges, sharing packaging design trends and material innovation experience, solving industry pain points such as packaging cost control and environmental compliance, and promoting the in-depth integration of packaging innovation achievements with beauty products. At the same time, the supply-demand docking platform built by the expo allowed packaging manufacturers to accurately connect with global beauty brands and OEM/ODM enterprises, reaching a number of preliminary cooperation intentions on site, breaking down barriers between upstream and downstream of the packaging supply chain, and accelerating the market landing of innovative packaging products. In addition, selection activities such as the “CBE Beauty Packaging Innovation Award” recognize outstanding enterprises and products in green, intelligent and creative aspects, establish industry innovation benchmarks, and promote the high-end and international development of the beauty packaging industry.
Industry insiders said that beauty packaging is not only the “coat” of products, but also an important carrier for brands to convey concepts and enhance competitiveness. The gathering of participating packaging manufacturers at CBE Shanghai this time not only shows the latest development achievements of the global beauty packaging industry, but also highlights the innovation strength of Chinese beauty packaging enterprises. Driven by both policy support and market demand, domestic packaging enterprises continue to increase R&D investment, promoting the green, intelligent and personalized transformation of the packaging industry. In the future, they will continue to provide more innovative, environmentally friendly and practical packaging solutions for the global beauty industry, helping Chinese beauty packaging step onto the global stage.
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