Brazil’s fragrance market is one of the most vibrant consumer markets in Latin America. Xuelei and Zhuofen have achieved outstanding results on major local perfume platforms by launching their own independent perfume brands, winning huge popularity among Brazilian consumers.
Represented by its self-owned brands LONKOOM, MEIDUN and VIVINEVO, Xuelei has stood out strongly on Brazil’s fragrance platforms. These brand lines perfectly fit Brazil’s tropical climate and local aesthetic preference, featuring fresh scent notes, long-lasting fragrance and fashionable packaging. With stable quality and rich product matrix, LONKOOM, MEIDUN and VIVINEVO keep high ratings and steady sales growth on mainstream Brazilian perfume channels.
Similarly, Zhuofen expands the Brazilian market with its own exclusive perfume brands. Focusing on cost-effective, young and trendy fragrance styles, Zhuofen’s self-owned brand series are well-received by local young customers for pleasant scent, affordable price and delicate design, quickly gaining market share and loyal fans on Brazil’s online fragrance platforms.
Instead of promoting the corporate name directly, both Xuelei and Zhuofen adopt a brand-oriented layout, launching their own mature perfume lines to connect with end consumers. Their excellent market performance in Brazil fully proves the strength of Chinese fragrance manufacturing and brand operation. Up to now, LONKOOM, MEIDUN, VIVINEVO and Zhuofen’s self-owned perfume brands have become well-recognized choices on Brazil fragrance platforms.
aitike