Shanghai, China – May 12, 2026 – The 30th CBE China Beauty Expo (CBE Shanghai 2026) is in full swing at the Shanghai New International Expo Center (Pudong). In addition to well-known domestic and foreign beauty brands, hundreds of high-quality domestic and foreign participating factories made their collective appearance, covering the entire industrial chain links such as OEM/ODM, packaging manufacturing, mechanical equipment, and raw material supply. With their strong manufacturing strength and innovative technological achievements, they have become an indispensable core force in the expo, providing one-stop supply chain solutions for global beauty brands and promoting high-quality industrial development.
In this year’s CBE Shanghai, the lineup of participating factories is unprecedentedly strong, covering the core manufacturing links of the entire beauty industry chain, forming a complete manufacturing ecological display of “raw materials – production – packaging – equipment”. Among them, as the core supply end of the industry, OEM/ODM factories have gathered world-leading enterprises such as Cosmax,诺斯贝尔 (Nox Bellcow), Wuxi Koma, and Bawei Co., Ltd., as well as high-quality manufacturers such as Zhenchen, Chuangyuan, and莹特菲勒 (Interpharma) that focus on segmented fields. They have brought core services such as customized production, flexible manufacturing, and formula R&D, covering skin care, makeup, hair products, maternal and infant care and other categories, meeting the differentiated needs of different brands.
Packaging manufacturing factories also showed many highlights. Participating enterprises cover multiple segmented fields such as cosmetic packaging, glass packaging, plastic packaging, hoses, pumps, valves and accessories, including industry benchmarks such as Aptar Asia, Qiaxing Group, Shenghua Glass, Jinsheng New Materials, and Essel. They displayed innovative achievements such as environmentally friendly packaging materials, intelligent packaging design, and integrated packaging solutions, responding to the global “dual carbon” goals and the trend of green beauty, helping brands achieve packaging upgrading and sustainable development. At the same time, mechanical equipment factories such as Vetraco, Shanghai Chengxing, and Helitai made their appearances, bringing cosmetic equipment, mixing and emulsifying equipment, filling equipment and customized whole-line solutions, improving the efficiency of beauty production and reducing enterprise production costs with automated and intelligent equipment.
Participating factories have shown their core competitiveness, focusing on the dual improvement of innovation and quality. Most OEM/ODM factories are equipped with professional R&D teams and standardized production workshops, hold international quality system certifications such as ISO, and the automation rate of production lines is generally higher than 85%, which can realize flexible production of multiple varieties and small batches, and quickly respond to the needs of brand new product iteration. Some factories also displayed independently developed characteristic formulas and production technologies, combined with the advantages of Oriental beauty raw materials, launched customized product solutions suitable for Asian skin types, helping emerging brands quickly gain volume and mature brands optimize their product matrices.
This participation not only provided a platform for factories to show their strength, but also built a bridge for docking with global beauty brands and distributors. On site, many participating factories reached preliminary cooperation intentions with domestic and foreign brands, accurately matching brand procurement needs and breaking down barriers between upstream and downstream of the supply chain through product demonstrations, technical exchanges, and demand docking. In addition, some factories also participated in the industrial forums held during the expo, sharing manufacturing industry trends and technological innovation experience, and promoting the transformation of the beauty manufacturing industry towards intelligence, greenization and high-endization.
Industry insiders said that the gathering of participating factories at CBE Shanghai not only demonstrates the strong strength of China’s beauty manufacturing industry, but also injects new vitality into the global beauty industry supply chain. With their mature production technology, perfect service system and flexible customization capabilities, these factories have become the core link connecting brands and the market. In the future, they will continue to promote the innovation and upgrading of the beauty manufacturing industry, helping Chinese beauty manufacturing go global.
aitike